Search engine evolution:
AI integrations:
- Google SGE / AI Overviews
- Bing Chat (Copilot)
- You.com AI
- Brave Search AI
Major changes:
- Direct answers at page top
- Fewer visible blue links
- Follow-up conversations possible
- Aggregated and synthesized sources
SEO implications:
- Position 0 becomes AI position
- Increased importance of authority
- Synthesizable content valued


